More than half of US wealth belongs to baby boomers, yet they are often forgotten in our youth-obsessed culture. As the youngest Boomer gets ready to turn 60, spas and wellness practices must develop a strategy based on their specific needs and life stages.
Aging Well expert Nancy Griffin shares insight from more than 165 episodes of the Glowing Older podcast including:
- The “do’s” and “don’t” of marketing to Boomers
- Making wellness accessible to older adults
- How to incorporate complementary evidence-based wellness modalities
Attendees will also hear from Claudia Fabian, an Instagram beauty influencer whose message of "age confidence" resonates with her fan base of almost 200k followers! Claudia will share her perspective on social media and older adults.
Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
