IECSC Las Vegas 2024

More than half of US wealth belongs to baby boomers, yet they are often forgotten in our youth-obsessed culture. As the youngest Boomer gets ready to turn 60, spas and wellness practices must develop a strategy based on their specific needs and life stages.

Aging Well expert Nancy Griffin shares insight from more than 165 episodes of the Glowing Older podcast including:

• The “do’s” and “don’t” of marketing to Boomers
• Making wellness accessible to older adults
• How to incorporate complementary evidence-based wellness modalities

Attendees will also hear from Claudia Fabian, an Instagram beauty influencer whose message of "age confidence" resonates with her fan base of almost 200k followers! Claudia will share her perspective on social media and older adults. 

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!

Unlock your potential with the host of the #1 Clean Beauty Show.

Cassandra shares how she went from makeup artist to advisor of industry icons.

Become a trusted expert featured in magazines and media like Forbes and Yahoo! Leverage live events and cultivate relationships for lasting success. Connect in an interactive community discussion with actionable insights in this exclusive workshop.

This is for you if you want to elevate your brand in 2024. CassandraMcClure.com to learn more.


Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!

It may sound crazy, but the Era of the Influencer is over! We’ve entered the Creator Era on social media - and there’s a strategy to making money for your beauty-based business in this all-new Creator Era!

In order to get any attention on social media in The Creator Era, you need to be super creative and be prepared to lip sync, dance and generally just act a little foolish! Social media users are now looking to social media for entertainment - but at the end of the day - you need that effort to bring you new customers or online sales!

We’ll discuss how to integrate your email marketing into your website and then incorporate everything into your social media communications with your engaged fans!

In this class, we will show you:

• Real examples of content that we’ve created that sparks engagement [comments and likes] on our social media posts.
• We’ll show you how to tie your email marketing to your website.
• We’ll share our winning strategy for creating email leads.........

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!

Priscilla Nakane, beauty marketing expert and CEO of Social Beauty PRO, will guide IECSC Las Vegas 2024 attendees through the AI and digital marketing landscape for the aesthetics and med spa industry.

Strategies & Trends: We'll explore the latest trends in AI and digital marketing for Aesthetics and med spas, from business management to influencer/strategic partnerships, to revolutionizing client attraction and retention with cutting-edge tech.
Content Marketing Excellence: Discover how AI can help you craft compelling stories and create content that helps convert and retain happy clients.
AI Technology & Client Experience: Unleash the latest AI tech to streamline bookings, personalize recommendations, and boost business growth, freeing up your time to focus on scaling your business.
Practical Tips: Attendees will leave with actionable strategies to understand, implement, and apply the latest AI innovations and marketing strategies to their marketing stack.

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!

This presentation is tailored to help professionals unlock new revenue streams and elevate their practice using the latest market trends and innovations. From integrating cutting-edge technologies and sustainable practices to harnessing the power of personalized beauty solutions, this session offers a treasure trove of actionable insights.
Discover how to captivate your clientele, stand out in the competitive beauty market, and propel your business to new heights of success and profitability.

Class Highlights:

• Profit-Driven Innovations: Uncover the latest technological advancements and innovative services that can differentiate your business and boost profitability.
• Sustainability as a Business Strategy: Learn how adopting sustainable and ethical practices can attract eco-conscious consumers and enhance your brand reputation, contributing to long-term business growth.
• Customization for Client Loyalty: Explore how personalization in treatments and products can create unique client experiences, fostering loyalty and driving repeat business.
• Tapping into Emerging Markets: Identify and capitalize on emerging market segments such as men's wellness and age-inclusive beauty, opening doors to new revenue opportunities.
• Holistic Health Integration: Understand the rising trend of holistic health in beauty and learn how to incorporate these services into your offerings to cater to the growing demand for wellness-oriented treatments. 
• Regenerative Esthetics Holistic Consultation

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!

Everyone knows you can make a lot more money and increase your clientele by promoting your business online. But most professionals don't know how to do it effectively. In my line of work I see many of my peers are unsure of how to get started online and concerned they're already "too late," but it's not true!
In this class, I'm going to teach you how to create an online presence that lasts and is proven to bring in more revenue.


Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!