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Saturday, June 22
 

12:00pm PDT

Cutting-Edge Treatments for Skin Disorders: Innovations in Esthetics Technologies
Saturday June 22, 2024 12:00pm - 1:00pm PDT
This intensive session will focus on the newest and proven ingredient formulation in skincare, tailored for clients with skin disorders, alongside an exploration of different massage techniques, including manual versus device-assisted methods. Join this class to discover the integration of cutting-edge skincare devices to maximize your client's experience and results. You will leave with the confidence to apply new skills to your practice, ensuring client satisfaction and profitability.

Learning Objectives:
  • Advanced Ingredient Knowledge and Customized Skincare Solutions
  • Differences and Benefits of Manual Massage Compared to Device-assisted Massage Techniques
  • Utilization of Modern Esthetic Devices
  • Emerging Power of Ingredients & Technologies

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Monika K Machej

Monika K Machej

Founder & Owner, The New Age Spa Institute
Monika Machej is the founder and owner of New Age Spa Institute, a CIDESCO accredited school in Des Plaines, IL. A nationwide educator and CIDESCO Diplomate, she has a lifetime of experience and education in many facets of the beauty industry, including student & curriculum management... Read More →
Saturday June 22, 2024 12:00pm - 1:00pm PDT
Room W215

1:30pm PDT

Boomers are Big Business! Marketing Spa and Wellness to Older Adults
Saturday June 22, 2024 1:30pm - 2:30pm PDT
More than half of US wealth belongs to baby boomers, yet they are often forgotten in our youth-obsessed culture. As the youngest Boomer gets ready to turn 60, spas and wellness practices must develop a strategy based on their specific needs and life stages.

Aging Well expert Nancy Griffin shares insight from more than 165 episodes of the Glowing Older podcast including:
  • The “do’s” and “don’t” of marketing to Boomers
  • Making wellness accessible to older adults
  • How to incorporate complementary evidence-based wellness modalities
Attendees will also hear from Claudia Fabian, an Instagram beauty influencer whose message of "age confidence" resonates with her fan base of almost 200k followers! Claudia will share her perspective on social media and older adults. 

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Nancy Griffin

Nancy Griffin

CEO, Glowing Older
Nancy Griffin is the CEO of Glowing Older, a life coaching firm for planning to age well. She has 30 years of experience in the spa and wellness industry, beginning at Cornell Hotel School where she performed research for the International Spa Association. She combines her experience... Read More →
Saturday June 22, 2024 1:30pm - 2:30pm PDT
Room W215

3:00pm PDT

Strategic Brilliance: Top Brand Strategies for Every Business, Cassandra McClure-Style
Saturday June 22, 2024 3:00pm - 4:00pm PDT
Unlock your potential with the host of the #1 Clean Beauty Show.

Cassandra shares how she went from makeup artist to advisor of industry icons.

Become a trusted expert featured in magazines and media like Forbes and Yahoo! Leverage live events and cultivate relationships for lasting success. Connect in an interactive community discussion with actionable insights in this exclusive workshop.

This is for you if you want to elevate your brand in 2024. CassandraMcClure.com to learn more.


Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Cassandra McClure

Cassandra McClure

Brand Strategist / Clean Beauty Show Host / Celebrity Makeup Artist /Creator, Clean Beauty Consulting
Cassandra McClure is a dynamic force in the beauty industry, renowned for her expertise in brand consultancy, strategic partnerships, and media placement. With over a decade of experience as a celebrity makeup artist and instructor, Cassandra has pioneered initiatives such as the... Read More →
Saturday June 22, 2024 3:00pm - 4:00pm PDT
Room W215
 
Sunday, June 23
 

10:30am PDT

Creating Instagram Reels That Get Results
Sunday June 23, 2024 10:30am - 11:30am PDT
It may sound crazy, but the Era of the Influencer is over! We’ve entered the Creator Era on social media - and there’s a strategy to making money for your beauty-based business in this all-new Creator Era!

In order to get any attention on social media in The Creator Era, you need to be super creative and be prepared to lip sync, dance and generally just act a little foolish! Social media users are now looking to social media for entertainment - but at the end of the day - you need that effort to bring you new customers or online sales!

We’ll discuss how to integrate your email marketing into your website and then incorporate everything into your social media communications with your engaged fans!

In this class, we will show you:
  • Real examples of content that we’ve created that sparks engagement [comments and likes] on our social media posts.
  • We’ll show you how to tie your email marketing to your website.
  • We’ll share our winning strategy for creating email leads.........


Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Lipgloss + Aftershave
Jenni is the Co-Founder and COO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. A licensed aesthetician of 25 years, Jenni has always been the go-to girl for skincare advice. Her well-rounded background... Read More →
Sunday June 23, 2024 10:30am - 11:30am PDT
Room W215

12:00pm PDT

Breaking into Medical Aesthetics
Sunday June 23, 2024 12:00pm - 1:00pm PDT
The field of Medical Aesthetics is constantly growing, but understanding how to make the change from traditional esthetics to medical aesthetics can feel overwhelming. We plan to educate about the difference between certificates and certifications, how to choose a continued education program, what you are legally allowed to do as an aesthetician, understanding medical directors, and more.

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Jamie Garland & Ashlee Ludwig

Jamie Garland & Ashlee Ludwig

CEO & Director, Institute of Medical Aesthetics
Jamie Garland and Ashlee Ludwig are founders of The Institute of Medical Aesthetics. As the owners of a successful MedSpa and trainers for a national laser company, Jamie and Ashlee, discovered a very clear gap in education and training in the rapidly growing field of Medical Aesthetics... Read More →
Sunday June 23, 2024 12:00pm - 1:00pm PDT
Room W215

1:30pm PDT

Unleash Your A(i) Game: The Power of AI in Aesthetics Marketing
Sunday June 23, 2024 1:30pm - 2:30pm PDT
Priscilla Nakane, beauty marketing expert and CEO of Social Beauty PRO, will guide IECSC Las Vegas 2024 attendees through the AI and digital marketing landscape for the aesthetics and med spa industry.

Strategies & Trends: We'll explore the latest trends in AI and digital marketing for Aesthetics and med spas, from business management to influencer/strategic partnerships, to revolutionizing client attraction and retention with cutting-edge tech.
Content Marketing Excellence: Discover how AI can help you craft compelling stories and create content that helps convert and retain happy clients.
AI Technology & Client Experience: Unleash the latest AI tech to streamline bookings, personalize recommendations, and boost business growth, freeing up your time to focus on scaling your business.
Practical Tips: Attendees will leave with actionable strategies to understand, implement, and apply the latest AI innovations and marketing strategies to their marketing stack.

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!

Speakers
avatar for Priscilla Nakane

Priscilla Nakane

CEO/Founder, Speaker, Brand Strategy Expert, and DEI Advocacy Director, Social Beauty PRO
Priscilla Nakane, an award-winning publicist and brand strategist, is a sales and marketing expert with over two decades of industry experience. CEO and founder of multiple PR and marketing firms, including Social Beauty Pro, The V Agency, and Savvy Girl PR, Priscilla utilizes an... Read More →
Sunday June 23, 2024 1:30pm - 2:30pm PDT
Room W215

3:00pm PDT

Decode the Skin Interactome to Enhance Treatment Effects & Boost Client Satisfaction
Sunday June 23, 2024 3:00pm - 4:00pm PDT
Explore the new skin health science updates and how you can use modalities in the treatment room to enhance results. This class offers an insightful exploration into the skin interactome’s role in maintaining and enhancing skin wellness. Learn about groundbreaking treatments and products, and how to safely integrate them into your practice.

Topics covered: 
1. Decoding the Skin Interactome: Understand the complex factors that define the interactome and how network of skin cell interactions with the environment and their impact on skin health.
2. Innovative Skin Health Techniques: Discover modern methods and products for targeting the skin interactome.
3. Customized Treatment Strategies: Learn to craft personalized treatments for diverse skin conditions.
4. Practical Application Skills: Learn tips on how to enhance your hands-on approach for better results.
5. Focus on Device Safety & Compliance: Emphasize the safe use of skincare devices, focusing on preventing harm and meeting regulatory standards.

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Susanne Schmaling

Susanne Schmaling

CEO/Founder, Esthetics Council
With 29 years of experience, Susanne Schmaling LME is a prominent figure in the world of esthetics and skincare. As the CEO and Founder of the Esthetics Council, she has set new standards and best practices for the industry, championing professional excellence through advocacy and... Read More →
Sunday June 23, 2024 3:00pm - 4:00pm PDT
Room W215
 
Monday, June 24
 

10:30am PDT

Elevate Your Edge: Leveraging Market Trends & Innovations
Monday June 24, 2024 10:30am - 11:30am PDT
This presentation is tailored to help professionals unlock new revenue streams and elevate their practice using the latest market trends and innovations. From integrating cutting-edge technologies and sustainable practices to harnessing the power of personalized beauty solutions, this session offers a treasure trove of actionable insights.
Discover how to captivate your clientele, stand out in the competitive beauty market, and propel your business to new heights of success and profitability.

Class Highlights:
  • Profit-Driven Innovations: Uncover the latest technological advancements and innovative services that can differentiate your business and boost profitability.
  • Sustainability as a Business Strategy: Learn how adopting sustainable and ethical practices can attract eco-conscious consumers and enhance your brand reputation, contributing to long-term business growth.
  • Customization for Client Loyalty: Explore how personalization in treatments and products can create unique client experiences, fostering loyalty and driving repeat business.
  • Tapping into Emerging Markets: Identify and capitalize on emerging market segments such as men's wellness and age-inclusive beauty, opening doors to new revenue opportunities.
  • Holistic Health Integration: Understand the rising trend of holistic health in beauty and learn how to incorporate these services into your offerings to cater to the growing demand for wellness-oriented treatments. 
  • Regenerative Esthetics Holistic Consultation

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Dr. Arlene B Strugar

Dr. Arlene B Strugar

Founder & Research Scientist, Healuxe Skin Pure Holistic Spa
Dr. Arlene Binoya-Strugar is a Board Certified Holistic Health Practitioner, Clinical, Cognitive, Sports Psychologist, Social Scientist, Holistic Nutritionist, Licensed Esthetician and an Innovations Researcher for more than 2 decades. She is a published author and speaker. She owns... Read More →
Monday June 24, 2024 10:30am - 11:30am PDT
Room W215

12:00pm PDT

Approaches for Sensitive Skin: Updates in Advanced Exfoliation & Sonic Devices
Monday June 24, 2024 12:00pm - 1:00pm PDT
In this informative session, delve into the art and science of chemical peels and post-exfoliation technologies, offering a comprehensive study of various grades of chemical and medical peels with a combination of devices and therapies. The class is designed to provide attendees with invaluable insights into selecting the appropriate acid for each client, customizing treatments to individual skin types and conditions, and mastering the subtleties of pre- and post-peel care combined with advanced skincare devices. Capitalize on this practical knowledge designed to boost your earnings significantly.

Learning Objectives:
  • Understanding Different Grades of Chemical and Medical Peels
  • Safe Application Focused on Minimizing Risks and Maximizing Benefits for Clients.
  • Post-Peel Care and Device Integration for Effective and Safe Recovery for Clients
  • Staying Current with Industry Trends to Help You Remain Competitive and Relevant

Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Anna Goryca Johnson

Anna Goryca Johnson

Director of Education, New Age Spa Institute
Anna Goryca Johnson is a Director of Education at the New Age Spa Institute, a CIDESCO-accredited school in Des Plaines, IL.Highly sought after for her extensive knowledge base, Anna is a well-rounded beauty industry expert specializing in all aspects of advanced aesthetics, who... Read More →
Monday June 24, 2024 12:00pm - 1:00pm PDT
Room W215

1:30pm PDT

Creating Your Online Presence; Why it Matters & How I did it, with Savanna Boda
Monday June 24, 2024 1:30pm - 2:30pm PDT
Everyone knows you can make a lot more money and increase your clientele by promoting your business online. But most professionals don't know how to do it effectively. In my line of work I see many of my peers are unsure of how to get started online and concerned they're already "too late," but it's not true!
In this class, I'm going to teach you how to create an online presence that lasts and is proven to bring in more revenue.


Your ticket to this session includes unlimited exhibit hall access. Save $25 when you register for 3+ classes. Register Now!
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Monday June 24, 2024 1:30pm - 2:30pm PDT
Room W215
 
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