Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management where he flourished as a spa director, spa operations manager, spa marketing manager, multi-unit area manager and then Vice President of the chain of medical spa.
Barry was a consultant to medical spas, day spas, hair salons, skincare brands, device manufactures and spa product distributors. He’s been a marketing consultant for IECSC and has been the Official Social Media Commentator for IECSC shows since 2019.
His passion is to help beauty-based businesses thrive by sharing his vast knowledge of sales, operational efficiencies, and digital marketing strategy. He’s a sought-after speaker by major beauty brands to speak to their community about the power of digital content creation and branding.