Author, consultant, spa cheerleader and coach, Patti Biro has over 20 years in the spa and wellness industry. She is a frequent presenter in the wellness and spa industry at trade shows and educational events. From day spas to resorts, hotels to medical spas, hospitals, non-profits and wellness centers have been the target of Patti’s endless energy and insight into creating memorable spa experiences. An avid writer you can find her contributions in trade journals in the gift, spa and resort industry. Patti is the owner of Patti Biro and Associates – a boutique consulting firm located in Texas.